Google’s secret ‘Project Bernanke’ revealed in Texas antitrust case

Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors, according to court documents filed in a Texas antitrust lawsuit.

The program, known as “Project Bernanke,” wasn’t disclosed to publishers who sold ads through Google’s ad-buying systems. It generated hundreds of millions of dollars in revenue for the…


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