Tag Archives: Attribution

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → The third-party cookie going away won’t only affect advertisers’ abilities to target ads but also their means of knowing which of those ads led to product sales or conversion events. To help fill that cookie-sized hole in the digital ad industry’s measurement system, Google has developed the Attribution Reporting API as part of its Privacy Sandbox set… Source link

Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. Advertisers who are unclear about the effects of this model should use the new simulation tool to estimate the effects of switching. What’s new. Soon, Google will be… Source link

Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven attribution is the most-used and default attribution for Google Ads campaigns. However, advertisers may be hesitant to change their preferred attribution model due to uncertainty about how it will affect performance. In a blog post, Google advocates for switching to data-driven attribution, saying advertisers typically… Source link

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday. The change will mean that, going forward, the default conversion method for any attribution touchpoint – a new product purchase page, app install campaign, display ad landing page  – will fall into what Google calls “data-driven attribution,” its algorithmic… Source link

So you’re thinking about changing the attribution model in your Google Ads account. Maybe your rep is pressuring you to switch. Maybe your client is questioning your current model. But you’re not sure what to expect when you pull the trigger, and you don’t want to make changes that can’t be undone. Here’s what you need to know about editing Google Ads attribution models so you’re completely prepared to set expectations, clear up misunderstandings and get the most out of your… Source link