So you’re thinking about changing the attribution model in your Google Ads account.
Maybe your rep is pressuring you to switch. Maybe your client is questioning your current model.
But you’re not sure what to expect when you pull the trigger, and you don’t want to make changes that can’t be undone.
Here’s what you need to know about editing Google Ads attribution models so you’re completely prepared to set expectations, clear up misunderstandings and get the most out of your…
Source link
