Tag Archives: Analytics

France’s data protection watchdog, the CNIL, has issued updated guidance on use of Google Analytics following a decision earlier this year that found a local website’s use of the tool to be in breach of European Union law. It has also confirmed that it has since issued formal notices to other organizations to bring their use of Google Analytics into compliance. The legal issue — which does not just affect use of the popular analytics tool in France but across the entire EU —… Source link

There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels and works differently from what we’re all used to in Universal Analytics. And, as many readers would rightly suggest, it’s still missing features. [Disclosure: I used to work for Google and helped build the foundations of Google Analytics 4] All that being said, I’m here to offer an unpopular opinion: GA4 is actually a great tool. Not only that, it’s a lot more… Source link

Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section. How it works. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property. I personally do not see it yet, but I suspect I… Source link

No matter which projection system you prefer, they’re in agreement on the most likely team to win the NBA championship. And it’s not the Phoenix Suns. The Boston Celtics have captured the hearts of the computers. The Celtics are favored to win the NBA title by three different projections sites, and by a wide margin in two of them. That’s a reason the odds at BetMGM have moved from Celtics +1000 to +750 since Monday. If the projections are right, even those new odds still hold some value. Celtics… Source link

Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. If your Google Analytics account is impacted by this issue, realtime data for your Universal Analytics properties will appear lower than it actually is. The only way to be sure your realtime data is accurate is to migrate to Google Analytics 4 (GA4), if you haven’t already. Google published the warning about inaccurate data at the top of a Help Center article, which… Source link

Google Analytics reporting is now delayed for a “majority of users,” Google confirmed just now. Google said this impacts event data for Google Analytics 4 (GA4) and Google Analytics for Firebase, where the reporting will be delayed. Real time reporting is not affected by this issue. Issue started. The issue started today, April 14, 2022 at 12pm ET and is currently not resolved. Resolution time. Google said they expect to fix the issue within the next few hours. Google updated us saying… Source link

About a week ago, Google Analytics real time reports has been lagging behind with some metrics in both Google analytics 4 and Universal Analytics 3. Google claimed they fixed the issue twice but some site owners are still saying that there continues to be a lag in the reporting. Issue timeline. The issue seemed to have started about a week ago, on April 5th or 6th. Google said it fixed the issue on April 7, 2022 but the issues lingered on through today, April 12th. There is also this issue… Source link

PHOTO: Adobe Stock Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023. Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using data-driven attribution to analyze the impact of marketing efforts across the entire customer journey. Craft a Strategy to Make the Switch to Google Analytics 4 Dialpad CMO Morgan Norman said marketing teams need to… Source link

Google now lets you link your Google Merchant Center account with your Google Analytics 4 property. Plus, Google added that you can now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” What is new. On February 1st, we reported that Google added auto-tagging to your free Merchant Center products for improved tracking not just on your paid product listings but also on your free product listings. This new… Source link

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. To be exact – July 1, 2023 is the date Universal Analytics will stop processing new data. Universal Analytics 360 properties will have an extra three months of data processing, ending on October 1, 2023. After those dates, Google Analytics 4 will be the new go-to solution for monitoring website activity. Why? Google is moving on from Universal Analytics due to… Source link