Tag Archives: Algorithm

The UK news publisher that owns the Daily Mail news organization filed a lawsuit against Google accusing it of abusing monopoly control of search to punish websites as part of a scheme to maintain control over Internet advertising markets. The majority of the lawsuit documentation is concerned with Google’s domination of Internet advertising. It portrays the Daily Mail as a victim that is powerless to control its advertising business and is forced to submit to diminishing revenue because of… Source link

As Google prepares to roll out its new ‘Page Experience’ search algorithm update, which will incorporate its three Core Web Vitals considerations, it’s shared some new details on the timeline for the roll-out, and a new tool to help website owners prepare for any potential impacts to their rankings. As explained by Google: “We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems… Source link

Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare. Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search rankings until the end of August. “We’ll begin using page… Source link

Google has long prioritized user experience, whether in its core algorithmic updates, new features, products, or SERP format changes. While some of these Google changes have involved updates to target low-quality content, links, and spam, other updates aim to understand consumer behavior and intent. Considering the massive competition for SERP real estate from brands, even slight drops in position will have critical impacts on traffic, revenue, and conversions. In this article, I examine a… Source link

Google recently published a research paper on a new algorithm called SMITH that it claims outperforms BERT for understanding long queries and long documents. In particular, what makes this new model better is that it is able to understand passages within documents in the same way BERT understands words and sentences, which enables the algorithm to understand longer documents. On November 3, 2020 I read about a Google algorithm called Smith that claims to outperform BERT. I briefly discussed… Source link

Google’s recent algorithm updates are reportedly reducing traffic to piracy websites, according to an analysis of year-over-year data. TorrentFreak, with help from piracy tracking company MUSO, published a report which shares insights into pirate site traffic from search engines in 2020. From December 2019 to November 2020, pirate sites lost nearly a third of their search traffic. Several interesting patters were also discovered. Here are key insights from TorrentFreak’s report on what may… Source link

Just when everyone was prepping up for the holiday chill, Google gave an early Christmas “present”. 3rd December marked an official roll out of Google’s core update for the year 2020. This was followed seven months after the last broad core update which was on May 4, 2020. SearchLiaison’s tweet confirmed the same, and it is expected to reach full third core update by end of this year. ‘Danny Sullivan says that the December core update did not have anything to do directly… Source link

Google is revealing new details about the making of its DeepRank algorithm which surfaces more relevant search results by understanding language the way humans do. DeepRank is discussed in length in a brand new video from Google about how search works. Among other aspects of search, Google’s video goes over the development, testing, and approval process that each algorithm update goes through. DeepRank was launched in 2019 as BERT, and is named for the deep learning methods used by BERT and… Source link