Google has long prioritized user experience, whether in its core algorithmic updates, new features, products, or SERP format changes.
While some of these Google changes have involved updates to target low-quality content, links, and spam, other updates aim to understand consumer behavior and intent.
Considering the massive competition for SERP real estate from brands, even slight drops in position will have critical impacts on traffic, revenue, and conversions.
In this article, I examine a…
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