Tag Archives: Ads

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing. While there are many hidden wonders of GA4, I’ve discovered a few noteworthy ones. And since Google Analytics is all about numbers, here are three metrics marketers should know to drive impact when optimizing Google Ads campaigns. What Is A Metric First and foremost, let’s review what a metric… Source link

With an uncertain economic outlook, now is a good time for advertisers to ensure their tech stack includes the right tools and automations to save money in the long run. Google Ads scripts should be part of everyone’s toolkit, especially considering that many scripts are available for free. In addition to the many free scripts on top lists like this one and this one, here’s a brand new script you can try. I wrote this with my team to give advertisers a new way to control ad spend on the… Source link

Oil giants spent $24 million on Google search ads over two years Google pledged not to make money from climate disinformation Study says many ads on Google twisted facts on climate change LOS ANGELES, Nov 3 (Thomson Reuters Foundation) – Google is selling oil firms valuable digital real estate that they use to downplay their role in climate change, despite the search engine giant pledging it would stop taking money for ads that counter the scientific consensus on global warming, a new report… Source link

Google is promoting its Chrome browser with out-of-home and social ads to reach Formula 1 fans as the sport is becoming increasingly popular. During the United States Grand Prix Oct. 21 in Austin, TX, the brand advertised with signs at the airport and local concerts, and with Chrome-wrapped shuttle buses for attendees to take to the race. The tech giant put digital ads on social media with the Google Chrome branding, and had an on-site activation. “We want to start building… Source link

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had to go into your account settings and block Google from collecting Web & App Activity and YouTube History data. Without permission to collect personal data, Google can’t serve personalized results in its main search engine, Google Maps, YouTube, and other platforms. Now, you don’t have to compromise. My Ad… Source link

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were ineligible to run audio ads. With this broader rollout, it looks like Google is lifting the prior restrictions. Google is also adding new targeting options to audio ads. Advertisers can now specifically reach podcast listeners. Google announced these updates during Advertising Week New York, along with several other… Source link

The European Commission is facing fresh calls to make good on its 2017 antitrust decision against Google Shopping by banning Google from displaying its own shopping comparison ads units in search results — boxes which Google populates with revenue-generating ads — as they argue the self-preferencing units constitute an ongoing competition abuse by the adtech giant. The 2017 Commission decision found Google abused its dominance by systematically giving prominent placement to its own… Source link

Google announced in September two changes to ad extensions. First, it now calls “extensions” “assets.” Second, advertisers can create and edit assets in the same tab as Responsive Search Ads. Extensions are additions to the ad standard unit. For example, this ad from Mountain Warehouse, a U.K.-based retailer, uses callouts, structured snippets, seller ratings, and location extensions. Mountain Warehouse’s snow pants ad includes extensions: callouts, structured… Source link

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity Reconciliation, or PAIR, reconciles first-party data for audiences who have visited both an advertiser’s and a publisher’s site. Previously, it wasn’t easy to use both data sets in a privacy-safe way, as it would involve publishers sharing user information directly with advertisers. Now,… Source link

Google’s senior vice president of advertising and commerce Sridhar Ramaswamy Krisztian Bocsi | Bloomberg | Getty Images A top former Google executive wants to make searching the blockchain easier with his new startup. Sridhar Ramaswamy, who led the internet giant’s ad business from 2013 to 2018, has started a new company called nxyz. The venture is officially launching Wednesday after attracting investment from several top investors, he told CNBC exclusively. Armed with a rolodex of eminent… Source link