Tag Archives: Ads

A group of state attorneys general plan to accuse Google of illegally abusing its monopoly over the technology that delivers ads online, the attorney general of Texas said on Wednesday, adding to the company’s legal troubles with a case that strikes at the heart of its business. The lawsuit is expected to be the first by regulators in the United States to focus on the tools that connect buyers of advertising space with publishers who sell it. Advertisements generate the vast majority of the… Source link

Google’s John Mueller weighs in on how sites with lots of ads are handled when it comes to ranking in search results. This topic came up during the Google Search Central live stream on December 11 where Mueller addresses the following question: “For some queries I see Google ranking websites which have a high amount of ad content, which is creating a poor search experience. How is Google dealing with those sites?” In response, Mueller describes several factors that can determine how sites… Source link

If you’ve ever had a Father’s Day ad offering great deals for your dead dad sail into your inbox, you know that online advertising can be disturbing sometimes. Children’s gifts for people struggling to get pregnant, pet toys for your deceased doggo, the list goes on. Google is taking a small but helpful step to help people control which ads they run into. Starting with YouTube in the U.S., users will be able to toggle off ads for alcohol and gambling — two subjects that are… Source link

YouTube users will be able to opt out of most gambling and alcohol adverts if they don’t want to see them, using tools set to be rolled out by Google in the UK next year. Google told the Guardian that it was responding to feedback from users concerned by the number of ads for alcohol and gambling that they were seeing online, both on YouTube and on third-party websites. It is already possible to adjust the content of personalised ads, which are based on users’ browsing history, via… Source link

Topline Google will on Thursday lift the temporary ban on political advertising that went into effect after polls closed on November 3, with all states having completed the certification of the presidential election results, even as a similar ban on political ads remains in effect on Facebook’s platforms. Google will end its temporary ban on election ads on Thursday. Corbis via Getty Images Key Facts Google began informing its advertising… Source link

Sundar Pichai, CEO of Google, speaks during the company’s 2017 Cloud Next event in San Francisco. Bloomberg | Getty Images Roughly a month after the U.S. presidential election, Google is lifting its temporary pause on elections-related advertising. The company had banned those ads for a period of time in an attempt to prevent potential exploitation or misinformation via advertising since it expected delayed election results. “To protect users, we regularly pause ads for a discrete period over… Source link

Russian internet search engine Yandex has launched its new service Yandex.Business, an advertising service focused on SMEs. The service facilitates placement of advertising on the internet, even by small businesses. A subscription to the new tool enables customers to launch an advertising campaign on the web without any special knowledge. Ads can be placed on the search engine, on the mapping service of Yandex, as well as on its other platforms and more than 40,000 partner… Source link

Want to stay ahead of the curve? That’s where Google Ads Keyword Forecast tool comes in. Here’s a rundown of this tool and how to use it to your advantage. Plus, I’ll cover how to integrate the Keyword Forecast tool into a holistic paid media and SEO mix. What Is the Google Ads Keyword Forecast Tool? It’s one thing to know what’s trending now. That’s a valuable asset for any digital marketer. But what about what’s going to be trending tomorrow, or farther into the future? How do you… Source link

Facebook Inc.  and Alphabet Inc.’s Google plan to continue banning political ads on their platforms for the next several weeks to prevent confusion about election results, according to people familiar with the matter and an email reviewed by The Wall Street Journal. Facebook told advertisers in an email on Wednesday it plans to continue its postelection ban on political ads for “another month.” Google representatives have told some advertisers it is unlikely… Source link

Topline Google will ban all ads related to the U.S. elections after polls close on November 3 to avoid causing any confusion about the results, the company announced on Tuesday along with other election-related measures. Google will ban all election-related ads after polling closes on November 3. © 2016 Bloomberg Finance LP Key Facts In a blog post announcing the measure, the company cited its “sensitive events” policy, which intends to stop… Source link