Tag Archives: Ads

There were a lot of great questions during SEJ eSummit around audiences, so this month’s Ask Me Anything About PPC installment is a helpful cheat sheet on: What are audiences? How do I use them? When should you adjust your audience strategy? Important note: this post will only cover audiences from the Google suite of ad channels. What Are Audiences in Paid Media? Audiences are groups of people who have: Completed specified actions (remarketing). Demonstrated specified behaviors (in-market/custom… Source link

Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away. This change will start rolling out in two weeks. What’s Happening to Broad Match Modified? Phrase match will now expand to cover broad match modified instances. Google notes it will “continue to respect word order when it’s important to meaning.” Advertisers will not have to take any specific action. Performance data will stay where… Source link

By Paresh Dave and Munsif Vengattil (Reuters) – Google parent Alphabet Inc on Tuesday topped quarterly sales expectations for its advertising and Cloud businesses, helped in part by the pandemic, and said it will resume big spending on hiring and facility construction. Alphabet shares jumped about 8% to $2,067 in extended trading. Google, which generates more revenue from internet advertising than any other company, benefited from lockdowns that drove retail and other clients online, helping… Source link

(Reuters) – Google parent Alphabet Inc on Tuesday topped quarterly sales expectations for its advertising and Cloud businesses, helped in part by the pandemic, and said it will resume big spending on hiring and facility construction. FILE PHOTO: A 3D printed Google logo is seen in this illustration taken April 12, 2020. REUTERS/Dado Ruvic/Illustration Alphabet shares jumped about 8% to $2,067 in extended trading. Google, which generates more revenue from internet advertising than any… Source link

By Paresh Dave, Munsif Vengattil (Reuters) – Google parent Alphabet Inc on Tuesday topped quarterly sales expectations for its advertising and Cloud businesses, helped in part by the pandemic, and said it will resume big spending on hiring and facility construction. FILE PHOTO: A 3D printed Google logo is seen in this illustration taken April 12, 2020. REUTERS/Dado Ruvic/Illustration Alphabet shares jumped about 8% to $2,067 in extended trading. Google, which generates more revenue from internet… Source link

By Paresh Dave, Munsif Vengattil (Reuters) – Google parent Alphabet Inc on Tuesday topped quarterly sales expectations for its advertising and Cloud businesses, helped in part by the pandemic, and said it will resume big spending on hiring and facility construction. FILE PHOTO: A 3D printed Google logo is seen in this illustration taken April 12, 2020. REUTERS/Dado Ruvic/Illustration Alphabet shares jumped about 8% to $2,067 in extended trading. Google, which generates more revenue from internet… Source link

The owner of The Charleston Gazette-Mail and other West Virginia news publications filed a lawsuit in federal court on Friday against Google and Facebook, accusing the companies of profiting from “anticompetitive and monopolistic practices” that have damaged the newspaper business. The publisher, HD Media, said the lawsuit was the first of its kind to be filed by a newspaper company. The suit is focused on the centrality of Google to the online advertising market, as well as an agreement… Source link

So you’re thinking about changing the attribution model in your Google Ads account. Maybe your rep is pressuring you to switch. Maybe your client is questioning your current model. But you’re not sure what to expect when you pull the trigger, and you don’t want to make changes that can’t be undone. Here’s what you need to know about editing Google Ads attribution models so you’re completely prepared to set expectations, clear up misunderstandings and get the most out of your… Source link

Alphabet Inc.’s broad product portfolio should serve it well through mid-2021 despite a raging pandemic. For that reason, Wall Street analysts agree, the financial stars are aligning for Google’s parent GOOGL, -4.67% GOOG, -4.51%, scheduled to report fiscal fourth-quarter results on Tuesday. A projected bump in advertising factored into J.P. Morgan analyst Doug Anmuth’s projection of sizable jumps in 2021… Source link