Tag Archives: Ads

Google and YouTube on Thursday announced a new policy that prohibits climate deniers from being able to monetize their content on its platforms via ads or creator payments. Why it matters: It’s one of the most aggressive measures any major tech platform has taken to combat climate change misinformation. Details: Google advertisers and publishers, as well as YouTube creators, will be prohibited from making ad revenue off content that contradicts “well-established scientific consensus around… Source link

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday. The change will mean that, going forward, the default conversion method for any attribution touchpoint – a new product purchase page, app install campaign, display ad landing page  – will fall into what Google calls “data-driven attribution,” its algorithmic… Source link

Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what other ads the advertiser has run with Google, starting with the most recent. The changes are a part of Google’s broader revamp of its ads business in the face of increased regulatory scrutiny and a broader shift across the tech industry to technologies that promote transparency and… Source link

James Martin/CNET Google hopes to give its users more transparency before clicking on or buying… Source link

Missouri Republican joins ‘Kudlow’ to explain why Big Tech companies are monopolies that need broken up. Sen. Josh Hawley, R-Mo., is asking Google for answers, suggesting in a Wednesday letter that the search engine giant showed ideological bias towards pro-life groups. His letter came a day after Live Action President Lila Rose announced that Google had removed her organization’s ads, including one promoting the abortion reversal pill. Hawley wrote: “When I spoke with Mark Zuckerberg… Source link

Facebook has served “abortion reversal” adverts 18.4m times since January 2020, according to a report from the Center for Countering Digital Hate (CCDH), promoting an “unproven, unethical” and “dangerous” procedure. Google shows the adverts on more than four-fifths of searches related to abortion across a number of US cities, according to the CCDH research, targeted at search terms such as “unwanted pregnancy” and “abortion pill”. The adverts promote an unproven theoretical… Source link

Flower Boutique Taras Zaluzhnyi via Unsplash SEO, or Search Engine Optimization, has become increasingly popular over the past few years among e-commerce businesses exploring new marketing efforts – primarily due to the inconsistency and unprofitability of modern-day paid advertising. This strategy seeks to help businesses rank higher in search engines (like Google) to increase both the quality and quantity of traffic to their website. The problem with most advertising strategies… Source link

Google’s revised cryptocurrency ads policy went into effect Tuesday, restricting the type of companies that can send ads through its advertising platforms. The company revised its policies in June, and said it would allow companies to begin sending ads through its system in August 2021. The updated policy, intended to … Source link

Earlier this week, Australian developer Chris Lacy tweeted about a curious experience while logging into a rarely used Google account. When Google texted his two-factor authentication code, the message popped up along with an ad including a link for VPN services. Considering the downsides of phishing or malware distribution attached to a code that’s specifically intended to keep your account secure, this didn’t go over well. While Lacy did not name the carrier who delivered the text,… Source link

The UK’s more expansive, post-Brexit role in digital regulation continues to be felt today via a policy change by Google which has announced that it will, in the near future, only run ads for financial products and services when the advertiser in question has been verified by the financial watchdog, the FCA. The Google Ads Financial Products and Services policy will be updated from August 30, per Google, which specifies that it will start enforcing the new policy from September 6 —… Source link