For Small Businesses, Mastering Google’s AI Is A Better Investment Than Paid Ads

SEO, or Search Engine Optimization, has become increasingly popular over the past few years among e-commerce businesses exploring new marketing efforts – primarily due to the inconsistency and unprofitability of modern-day paid advertising. This strategy seeks to help businesses rank higher in search engines (like Google) to increase both the quality and quantity of traffic to their website.

The problem with most advertising strategies…


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