Spotify reportedly paid $200 million for Joe Rogan’s podcast — double the previously known price

Joe Rogan

Vivian Zink/Syfy/NBCU Photo Bank/NBCUniversal via Getty Images

  • Spotify’s exclusivity deal with “The Joe Rogan Experience” was initially valued at $100 million.

  • But the streamer actually paid Rogan double what was reported, sources told The New York Times.

  • That brings the podcaster’s total payday to $200 million over three and a half years.

Spotify paid $200 million for the exclusive streaming rights to “The Joe Rogan Experience,” according to a Thursday report by The New York Times.

That’s double…


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