Sports Illustrated Swimsuit launches gender equity advertising mandate

The Sports Illustrated Swimsuit edition is ringing in its 58th anniversary with a new advertising initiative aimed at gender equity.

The “Pay With Change” mandate will only allow brands that are helping to drive gender equality forward to advertise in the magazine’s annual print issue as well as across its digital platforms.

MJ Day, editor-in-chief of the SI Swimsuit edition, told Yahoo Finance Live that the advertising mandate, which goes into effect with the magazine’s May 2022…


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