Search Atlas Shows How Google Results Differ Around the Globe

The Google logo seen on a computer screen in Washington, DC in July 2019.

The Google logo seen on a computer screen in Washington, DC in July 2019.
Photo: Alastair Pike / AFP (Getty Images)

How does a search engine like Google quantify, analyze, and rank information? What factors does it take into account, and how are they weighted? The algorithms that handle queries may be opaque, but the end results are clearly visible.

That’s the idea behind Search Atlas, a new tool developed by academics that aims to show how Google would display search results if a query was…


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