Same Content in Different Formats is Not Duplicate

Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.

Site owners can safely repurpose a video as an article, for example, without concern about Google seeing the two pieces of content as the same.

It’s even possible that duplicate content isn’t as great of a issue as site owners and SEOs make it out to be, Mueller explains.

This topic came up during the Google Search Central office hours stream…


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