Sabre Partners With Google on AI-Powered Personalized Travel Tech That Will Better Serve ‘Today’s Traveler’

Early next year, Southlake’s Sabre Corp. plans to launch a new product powered by AI technology and advanced machine learning to help the global travel industry target customers through personalized offers designed to increase sales.

Sabre is working with Google to develop its Sabre Smart Retail Engine, which relies on proprietary Sabre Travel AI Technology, according to a statement.

“We are excited to bring this intelligent retail engine to market as part of our offer management…


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