As Robinhood (HOOD) prepares for its IPO on July 29 in a bid for a $35 billion valuation, some analysts warn that the company’s business model — specifically its reliance on payment for order flow (PFOF) — is an unseemly practice that won’t last.
“This IPO is effectively selling investors on exploiting other investors,” David Trainer, CEO of New Constructs, said on Yahoo Finance Live (video above). “The whole payment-for-order-flow business model is probably not going to be long for…
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