Rising butter prices could pose threat to TikTok’s butter board trend

Rising butter prices could pose threat to TikTok’s butter board trend

The butter board craze is spreading across the internet, but rising butter costs could soon put an end to the trend.

In August, the average price of a stick of butter (453.6 gm) cost nearly $4.70, up from $3.63 a year ago. It’s the highest price since the Bureau of Labor Statistics (BLS) began documenting average price data for butter in 2018. In the past year alone, the price of fats and oils increased 29.3%, with margarine up 38.3% and butter up by 24.6%.

Still, consumers are eating up the…


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