Following last week’s Google event, a colleague commented to me that the Pixel 7 wasn’t as big an upgrade as the Pixel 6. This is an objectively true statement. But also, it’s fine. Whatever you think about the yearly refresh cycle hardware makers are locked into, we’ve all come to accept that some upgrades are going to be more incremental than others. In fact, most years are going to be iterative. That’s how this works.
The contrast is strong here, because last year was…
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