Paramount CEO doubles down on business model despite ad slowdown

Paramount CEO doubles down on business model despite ad slowdown

Paramount (PARA) CEO Bob Bakish is all in on advertising despite overall Wall Street skepticism.

At Yahoo Finance’s All Markets Summit shrugged off concerns about a global slowdown in ad spending amid macroeconomic headwinds.

“The two concerns in the Street right now are advertising and streaming profitability,” Bakish said (full interview above). “Advertising is a great business. And we have a fundamentally strong position in it. Our combination of linear reach, particularly with a broadcast…


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