Bing Ads Editor now supports separate ads for search and MSN.com native ads

Bing Ads Editor now supports separate ads for search and MSN.com native ads

The latest version of Bing Ads Editor supports custom ads development for native. Instead of creating one ad to be served in both search and native ad environments, advertisers can now create ads specifically for native inventory on MSN.com in bulk using the tool. “Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad,” says Bing Ads… Source link

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Microsoft’s Quarter Looks Worse This Way

Microsoft rolled out a new way to report earnings with its first quarter, 2016 earnings on Thursday. This new reporting structure consolidated Microsoft’s businesses into three new units. The previous structure had two major units (commercial and consumer) and broke out a few different businesses in each of those. As you can see, under the old scheme, all business units shrunk except two: … Source link

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Russia’s Yandex files antitrust complaint against Google

  Moscow–Russia’s search engine provider Yandex asked local antitrust authorities Wednesday to investigate Google for unfairly keeping its rivals’ services off its mobile devices. The request came with Google making recent inroads in the Russian market thanks to its popular Android-powered smartphones. The European Commission last year reopened a similar probe against the California company after initially weighing a settlement that would have allowed competitors to buy space at the top… Source link

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Bing, MSN, Outlook.com, Hotmail and other Microsoft services hit with outage

Microsoft’s search engine, Bing, is having a rough day as the engine was hit with an outage from roughly 2:15PM to 2:45PM ET. If you were to head on over to Bing.com, during that time, you would have been greeted with the page above. Even though Microsoft’s Bing engine is much smaller than Google’s, according to Alexa, it is the 24th most visited site on the web which means that millions of users are likely to see this page instead of the daily images that the… Source link

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