Google offers new replacement for advertising cookies after ‘FLoC’ falls short

The logo for Google LLC is seen at their office in Manhattan, New York City, New York, U.S., November 17, 2021. REUTERS/Andrew Kelly Register now for FREE unlimited access to Reuters.com Register Jan 25 (Reuters) – Alphabet Inc’s (GOOGL.O) Google on Tuesday announced its second try at enabling advertisers to buy ads based on users’ browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Google wants to block tracking cookies in its Chrome web… Source link

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Google kills off FLoC, replaces it with Topics – TechCrunch

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. It’ll keep data for the last three weeks of your browsing history and as of now, Google is restricting the number of topics to… Source link

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Google adopts a new cookie replacement following privacy concerns

Google Tuesday said it’s changing its plan for replacing the cookies that help advertisers target users to a new system called Topics, in which advertisers will place ads via a limited number of topics determined by users’ browser activity. Why it matters: The new Topics proposal replaces Google’s previously-announced plan called FLoC (“Federated Learning of Cohorts”), which was criticized by privacy advocates who worried the new ad-targeting solution would inadvertently make it easier for… Source link

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Tunisian enterprise AI startup InstaDeep raises $100M from Alpha, BioNTech, Google – TechCrunch

A recent survey carried out by CNBC reported that 81% of executives worldwide say AI will play a prominent and critical role in how their businesses operate this year. Companies are phasing from the first generation of AI, which deals with pattern, text and image recognition, to decision-making AI, which helps them make timely decisions in complex spaces. InstaDeep, a Tunis and London-based enterprise AI startup that creates decision-making systems for solving real-world problems, has… Source link

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What’s roiling stocks as the Fed moves toward rate hikes: Morning Brief

This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe Tuesday, January 25, 2021 Fears of a policy error are overriding Q4 earnings Remember those “landmines” the Morning Brief recently warned could detonate in 2022? One of them is just days from going off, and at the worst possible time. The head-spinning volatility that’s been throttling investors since the new year culminated on Monday by… Source link

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White House to enter crypto regulation fray

The Biden administration is preparing to release a government-wide strategy to regulate cryptocurrencies as early as February, with the market in the over the Federal Reserve’s fight against inflation. According to an administration official, the forthcoming National Security Council (NSC) memorandum will task federal agencies to assess the risks and opportunities that crypto poses, and delve into the details of a central bank digital currency. The move will also review the impact of… Source link

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Lamar Jackson responds to Antonio Brown wanting to join forces

Antonio Brown revealed on the ‘I am Athlete’ podcast that he’d like to play with Lamar Jackson, and the Baltimore Ravens QB responded in kind. Tampa Bay Buccaneers TE Rob Gronkowski revealed he’d be open to keep playing even if Tom Brady retires. And Philadelphia 76ers PG Ben Simmons probably isn’t going anywhere before the NBA Trade Deadline. Though a move in the offseason for Brooklyn Nets superstar James Harden isn’t out of the question. Video Transcript – Who’s next in line for… Source link

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Tom Brady talks Gisele’s influence on retirement thoughts

After another Pro Bowl season that included MVP chatter and a playoff berth, few thought that this would be the year Tom Brady hangs it up. But after Sunday’s season-ending loss to the Los Angeles Rams, it appears that the seven-time Super Bowl champion hasn’t slammed the door on retiring this offseason. The 44-year old Tampa Bay Buccaneers quarterback didn’t offer much on the topic in the immediate aftermath of Sunday’s game. He also didn’t rule it out. “I haven’t put a lot of thought into… Source link

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Even Andy Reid wants league to look at OT rules

Andy Reid and the Kansas City Chiefs benefited from the NFL’s overtime rules on Sunday night. He still thinks the rules should be adjusted. The Chiefs beat the Buffalo Bills in a thrilling overtime battle on Sunday night, one that will likely go down as one of the best games ever played in the history of the NFL. Kansas City, though, ended the divisional round playoff game in overtime after winning the coin toss and scoring right away — something that many have deemed unfair. “I had a… Source link

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Stock market news live updates: January 25, 2022

U.S. stock futures were little changed in post-market trading Monday after equities staged a historic turnaround at the end of a whipsaw session wrought by heightened fears over rate hikes and a lackluster start to earnings season. Geopolitical tensions in the Ukraine also weighed on markets. Contracts on all three major indexes hovered near the flatline heading into overnight trading. Earlier in the afternoon, the Dow recovered losses of more than 1,100 points to end higher, and the S&P 500… Source link

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