Google Tuesday said it’s changing its plan for replacing the cookies that help advertisers target users to a new system called Topics, in which advertisers will place ads via a limited number of topics determined by users’ browser activity.
Why it matters: The new Topics proposal replaces Google’s previously-announced plan called FLoC (“Federated Learning of Cohorts”), which was criticized by privacy advocates who worried the new ad-targeting solution would inadvertently make it easier for…
Source link
