Opinion | From Google, on Its Advertising Tech Business

Opinion | From Google, on Its Advertising Tech Business

To the Editor:

Google Dominates a Hidden Market With No Rules,” by Dina Srinivasan (Opinion guest essay, June 25), makes claims about our advertising technology business that we strongly disagree with.

Independent reports show that the fees we charge our partners are lower than the industry average. In fact, the 100 largest news publishers — many of which have in-house sales teams that perform many of the functions provided by Google’s ad sales, exchange and brokerage operations —…


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