Google says content cannot be optimized for Discover in the same way that it can be optimized for search results.
This is stated in an updated help document that contains information on how Google Discover surfaces content to match users’ interests.
In explaining how content is surfaced, Google notes that publishers should not rely on traffic from Discover due to its “serendipitous” nature.
This was not stated as succinctly in previous versions of the same help document.
Here’s a look at…
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