Tag Archives: Optimize

Google Optimize will sunset this year

Google Optimize will sunset this year

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date.  Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fully. But this sunset announcement is another… Source link

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Three Metrics You Should Know To Optimize Google Ads

Three Metrics You Should Know To Optimize Google Ads

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing. While there are many hidden wonders of GA4, I’ve discovered a few noteworthy ones. And since Google Analytics is all about numbers, here are three metrics marketers should know to drive impact when optimizing Google Ads campaigns. What Is A Metric First and foremost, let’s review what a metric… Source link

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How To Completely Optimize Your Google Business Profile

Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps. Seasoned SEO professionals use Google Business Profiles to leverage a location-based strategy. Creating a Google Business Profile is the first step to local search success. And for good reason. GBP offers the greatest impact for brands seeking local exposure. A feature like Google’s Local Search… Source link

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Google’s Contact Center AI Platform aims to optimize customer service

In a bid to help enterprises optimize customer service, Google Cloud is extending its Contact Center AI (CCAI) service with the ability to integrate with CRM (customer relationship management) applications in order to provide real-time insights and data analytics.  The extended service will be called the Contact Center AI (CCAI) Platform and is scheduled for general availability in August.  The CCAI Platform will include capabilities offered by the current service, such as DialogFlow… Source link

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Google launches new tools to help businesses optimize their delivery operations – TechCrunch

Google today announced two new tools for businesses that operate extensive delivery fleets: the Last Mile Fleet Solution and the Cloud Fleet Routing API. The new Last Mile Fleet Solution, which is part of the Google Maps platform, puts an emphasis on optimizing every step of the last-mile delivery process from ordering to delivery. As the name implies, the new Routing API, which is part of Google Cloud, focuses on route planning across fleets of delivery vehicles. The Last Mile Fleet… Source link

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Exploiting the ESPN and Yahoo fantasy football rankings to optimize your wide receiver targets – The Athletic

Have you ever eaten food out of a dented can? It doesn’t taste dented – honest! It tastes like undented food! (I could go for an undented sandwich right now.) There’s just something about that dent that turns people off. It is tough to stack dented cans, and a sharp dent might allow bacteria in – or what I call, “flavor!” – but still, people should see there’s value in DCF (dented can food)! This article series is meant to point out some dented-can discounted players… Source link

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No Way to Optimize Content for Ranking in Google Discover

Google says content cannot be optimized for Discover in the same way that it can be optimized for search results. This is stated in an updated help document that contains information on how Google Discover surfaces content to match users’ interests. In explaining how content is surfaced, Google notes that publishers should not rely on traffic from Discover due to its “serendipitous” nature. This was not stated as succinctly in previous versions of the same help document. Here’s a look at… Source link

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