Merchant Center can now be linked to Google Analytics 4

Merchant Center can now be linked to Google Analytics 4

Google now lets you link your Google Merchant Center account with your Google Analytics 4 property. Plus, Google added that you can now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.”

What is new. On February 1st, we reported that Google added auto-tagging to your free Merchant Center products for improved tracking not just on your paid product listings but also on your free product listings. This new…


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