Fast food giants McDonald’s (MCD) and Taco Bell (YUM) are tapping into fan nostalgia to boost traffic.
On Tuesday, Taco Bell announced its first-ever in-app voting experience, allowing fans to vote for either the Double Decker Taco or the Enchirito to return to menus for a limited time.
The Double Decker Taco was introduced in 1995 as a limited-time offering before it became a 13-year menu mainstay from 2006 to 2019. It includes a soft flour tortilla layered with beans then wrapped around a…
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