Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network.
The new partnership is just the latest example of the maturation of the retail media model, which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and promoted listings. The true power of retail media comes in connecting retail data with other channels though, including stores and…
Source link
