Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution.
This marks the next step for Lowe’s network, which launched a year ago.
Dig Deeper: Why we care about retail media networks
Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo…
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