Long Anchor Text Gives Us More Context

There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.

The topic of anchor text is discussed in the latest SEO office-hours live stream (formerly Webmaster Central office-hours) from November 27.

Specifically, Meuller addresses the following question:

“Do you treat anchor text that contains many words differently in comparison to anchor text that contains 2 words only?

I mean do you assign more value to those two…


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