In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal than it used to in the past.
Backlinks Ranking Signal
Links and anchor text signals made Google a better search engine than the competition when it was first introduced.
SEO used to primarily be about optimizing titles, headings, and content with keywords.
After Google became important it was realized that links…
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