Kraft Heinz continues its tech transformation with Google partnership

Kraft Heinz Co.
KHC,
+2.74%
announced a partnership with Google
GOOG,
+0.15%
google
on Friday that’s intended to further the food company’s digital transformation. Kraft will use machine learning tools to help with new flavors and products, improve shopper engagement using Google Cloud products, and use platforms like Google Ads and YouTube for marketing. Kraft has invested in its own digital tools over the past year, which…