Nike’s longstanding partnership with Kobe Bryant, it seems, has ended.
The deal between the company and Bryant’s estate expired this month, according to The Athletic’s Shams Charania, meaning his estate can now pursue new deals with other brands.
“Kobe Bryant was an important part of Nike’s deep connection to consumers,” Nike said in a statement, via Charania. “He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved…
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