When it comes to search marketing in China, Baidu is a core component.
In fact, as I write this, Baidu accounts for 78.4% of search engine market share in China to Google’s 1.9% (Sogou comes in at 13.8%, Haosou at 2.2%, and Bing at 2%).
However, to be successful in what is the world’s most populated country, your strategy needs to…
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