This post was done in collaboration with Yahoo.
At a Glance
Goal
ITeSHOP aims to capture the opportunities stemmed from the recovering economy in H2 2021 and boost its annual GIGON Sale programme through effective advertising strategies.
Solution
Aimed at digital-savvy fashionistas and sale-hunters, Yahoo’s DSP campaign captured the audience’s purchasing journey for seven days during the GIGON Sale.
Results
The ITeSHOP eCommerce site received more than 70,000 clicks…
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