Tag Archives: DSP

[unable to retrieve full-text content]Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data  AdExchanger Source link

Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio.  The integration means Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of over 2,400 premium digital screens across the UK,… Source link

This post was done in collaboration with Yahoo.  At a Glance Goal  ITeSHOP aims to capture the opportunities stemmed from the recovering economy in H2 2021 and boost its annual GIGON Sale programme through effective advertising strategies.  Solution Aimed at digital-savvy fashionistas and sale-hunters, Yahoo’s DSP campaign captured the audience’s purchasing journey for seven days during the GIGON Sale.  Results The ITeSHOP eCommerce site received more than 70,000 clicks… Source link

After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday. The data is based on a survey of 347 brand marketers and agency buyers, split about evenly between the two. The interviews were conducted through the first half of March, so any DSP market fallout since the pandemic doesn’t… Source link