Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages.
The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor.
Is Google Analytics really powerful enough to influence Google search results?
Let’s take a closer look.
[Recommended Read:] Google Ranking Factors: Fact or Fiction
The Claim: Google Analytics As A Ranking Factor
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