How to Prepare for the Switch to Google Analytics 4

Computer screen with Google Analytics open and magnifying glass in front of it


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Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023.

Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using data-driven attribution to analyze the impact of marketing efforts across the entire customer journey.

Craft a Strategy to Make the Switch to Google Analytics 4

Dialpad CMO Morgan Norman said marketing teams need to…


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