How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon

When the pandemic upended the economy last year, companies took a hard look at their advertising plans.

Oreos maker

Mondelez International Inc.


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shifted money meant for TV commercials during March Madness basketball and the summer Olympics into digital platforms. A hefty chunk went to

Alphabet Inc.’s


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Google, which offered data on what locked-down snack lovers were…


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