How an uptick in gaming M&A could reshape the media landscape

The gaming industry has been at the epicenter of billion-dollar dealmaking this year as game publishers seek to increase their scale amid tight competition in the high-growth category of digital entertainment. Marketers can expect to have a bigger role in the industry as those publishers work to diversify their revenue with advertising sales.

Game developer Take-Two Interactive started the year with a bang by agreeing to buy mobile gaming…


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