Highlights From the 2021 Google I/O Conference

Scene from a past Google I/O. Registration, common-hallway walking area with a Google I/O label on the wall.


PHOTO:
Eric BVD

Google made some announcements that marketers should take note at its Google I/O developer’s conference last week. The announcements include advancements from the search engine giant in the arenas of AI and machine learning, search engines, connecting users with apps and ecommerce and shopping.

Let’s dive into some of the updates in more detail.

LaMDA Brings Search Changes for Marketers

Google unveiled LaMDA, short for “Language Model for Dialogue Applications,”…


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