Google’s User-Tracking Crackdown Has Advertisers Bracing for Change

A move by Google to rein in tracking of web users drew mixed reviews in the ad world, with some executives expressing cautious optimism the change will be good for consumers and others worrying it will increase the tech giant’s industry stranglehold.

The

Alphabet Inc.


GOOG -2.37%

company announced Wednesday that its ad tools would no longer support individual tracking of users across websites starting in 2022. Taken with a similar…


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