- On Monday, Google announced its replacement for third-party cookies.
- This “private-first” alternative is meant to group users into “flocks” to protect individual data.
- Tech columnist Jason Aten argues this isn’t really about privacy — it’s about Google maintaining control over the ad-tracking industry.
- Visit Insider’s homepage for more stories.
On Monday, Google announced that it plans to begin testing out a replacement for third-party cookies…
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