Google’s new rules against intrusive ads are a win-win for consumers and the search giant alike

Google’s new rules against intrusive ads are a win-win for consumers and the search giant alike

The updates should also be welcome for users: On the whole, website ads are more annoying to US internet users than ads on social media or TV/streaming.

  • The problem is more pronounced on mobile: 42% of worldwide mobile users say there’s too much advertising and it can be obtrusive, including 36% of US users.

The big takeaway: Just as a grocery wouldn’t reward a supplier who keeps supplying expired products, so too Google is taking steps to disincentivize website owners that supply the…


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