Tag Archives: Intrusive

Google’s new rules against intrusive ads are a win-win for consumers and the search giant alike

Google’s new rules against intrusive ads are a win-win for consumers and the search giant alike

The updates should also be welcome for users: On the whole, website ads are more annoying to US internet users than ads on social media or TV/streaming. The problem is more pronounced on mobile: 42% of worldwide mobile users say there’s too much advertising and it can be obtrusive, including 36% of US users. The big takeaway: Just as a grocery wouldn’t reward a supplier who keeps supplying expired products, so too Google is taking steps to disincentivize website owners that supply the… Source link

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Google Will Reject Ads Leading To Pages With Intrusive Advertising

Google Will Reject Ads Leading To Pages With Intrusive Advertising

Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out. A change to Google’s destination requirements policy states if an ad leads to a page that doesn’t comply with the better ad standards, Google will disapprove the ad. Google is sending emails to advertisers informing them of the policy change, which leaves roughly a monthto make necessary updates. The email reads: “In October 2022, the… Source link

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