Google’s new design language shaped by users

It’s hard to remember now, but once upon a time, Google was terrible at design. Android was ugly. Google sites were ugly. And the company lacked a serious industrial design program. But in 2014, Google revealed a unified approach to design to help fix it all. Called Material Design, it reimagined all of Google’s apps with a new visual metaphor of digital paper and ink. Ugly pages were replaced by clear, clean cards. Supporting animations were simple and effective.  Google got design,…


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