Google’s Mueller on How to Successfully Implement Major Site Changes

In a Reddit discussion, Google’s John Mueller advised offered best practices for changing domains or redesigning and updating a site. He focused on both the positive and negative issues to be concerned about.

Mueller started by comparing changing domains to a redesign. He a domain change with no difference in site or content is not as disruptive as a redesign can be.

Domain Name Changes are Generally Safe

A one to one exchange is where the site structure and content remains exactly the same…


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