Tag Archives: Mueller

Google’s John Mueller: “Search Is Never Guaranteed”

Google’s John Mueller: “Search Is Never Guaranteed”

Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. In the r/TechSEO forum on Reddit, a user is dissatisfied that a website re-publishing identical content is getting indexed faster. The Reddit user posts a thread asking if they can use the Indexing API to brute force their way into Google’s index. Mueller shoots that idea down, saying the Indexing API is reserved for specific types of content,… Source link

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Google’s John Mueller Answers if MUM Makes SEO Obsolete

Google’s John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete. Given that the purpose of MUM is to provide answers from multiple languages, answers not currently answered by ten blue links, it’s not an unreasonable question to ask. Google MUM MUM is an acronym for Multitask Unified Model. It’s a way of answering complex questions that cannot be answered with just a few sentences in a featured snippet or with current technology. Google refers to MUM as a… Source link

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Mueller Touches on Google Sandbox and Honeymoon Ranking Effects

Google’s John Mueller answered why new content sometimes pops into the search results ranking high then drops off. John explained what Google does with new content and how that explains the Sandbox and Honeymoon phenomenon that the SEO community has been talking about for decades. The Google Sandbox In the early 2000s some publishers noticed that new content sometimes took months or even longer before it started ranking. It seemed as if new content was not being trusted and not allowed to… Source link

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Google’s Mueller Offers Two Tips for Getting Indexed

Google’s John Mueller answered a question from an e-commerce publisher whose pages were not being indexed. Mueller suggested specific diagnostic tips then recommended the value in promotion for getting a site indexed. According to Mueller, Google sometimes needs encouragement to index an entire site. Then the site publisher revealed an important detail about the site. Website Inadequately Indexed The person asking the question explained the situation of the site not being indexed. They noted… Source link

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Google’s John Mueller Stresses Importance of E-A-T For YMYL Websites

Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance. This topic is discussed at length during the Google Search Central SEO hangout recorded on March 26. Ritu Nagarkoti, who does SEO for a medical ecommerce site, asks Mueller for advice on tactics that can be used to increase traffic and visibility. Mueller says a medical ecommerce store likely falls into the… Source link

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Google’s Mueller on Keys to a Successful Site Migration

Track the “Before and After” URLs Migrating Internal Linking Site Migrations Can Feel Scary Citation Google’s John Mueller answered what he felt were the top things to pay attention to in order to have a successful site migration. Mueller offered tips to help minimize disruptions. In a Google SEO Office-hours hangout, a person asked John Mueller about handling a site migration for a site that acquired another one and they are now joining the two websites into a single site. They are also… Source link

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Google’s John Mueller on Troubleshooting Rich Results

Google’s John Mueller goes over three possible reasons why a website’s structured data is not generating rich results in search. This topic is discussed in detail during the Google Search Central SEO hangout recorded on February 26. Stefan Pioso, global SEO lead for Amazon Music, joins the hangout to ask Mueller about breadcrumb structured data. Pioso is experiencing difficulty getting breadcrumbs to display in search results. It’s noted that Search Console is picking up on the breadcrumb… Source link

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Google’s John Mueller Explains Inconsistent Discover Traffic

Google’s John Mueller offers insight into why traffic from Google Discover is likely to be inconsistent from one day to another. This topic is discussed during the Google Search Central SEO hangout recorded on February 5. A question is submitted from a site owner concerned about their referral traffic from Google Discover. They say it fluctuates wildly despite no significant changes being made to the site. Further, the site’s traffic from search results is growing even while traffic from… Source link

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Google’s John Mueller on Cleaning Up Hacked Pages

Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks. Mueller provided this advice on Reddit in response to a thread from a site owner dealing with thousands of hacker-injected web pages. The site owner begins by asking whether it’s best to 404 or 410 the hacked pages, to which Mueller replies: “It doesn’t matter. The different is mostly theoretical.” In a follow-up comment the site owner asks if there’s anything else they… Source link

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