Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance.
This topic is discussed at length during the Google Search Central SEO hangout recorded on March 26.
Ritu Nagarkoti, who does SEO for a medical ecommerce site, asks Mueller for advice on tactics that can be used to increase traffic and visibility.
Mueller says a medical ecommerce store likely falls into the…
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